From Earth to Earth, AW Earth Bamboo Toothbrushes are medium soft and comfortable in your hand as well as in your mouth. They clean teeth just as well as a standard plastic toothbrush, but are far better for the environment. They are a great way to cut down on your daily plastic consumption. Also, Bamboo has a very nice natural energy about it. Each Truth brush is hand wrapped individually in a recyclable cardboard. Toothbrushes contains soft medium bristles, they are cruelty free and vegan.